Your baby's most worn garment deserves exceptional consideration. Buttery-soft bamboo, hemp and certified organic cotton absorbency. Certified recycled, original artwork shells. A beautifully minimal one-size system that carries them from birth to potty training. Heal the earth. Protect their skin. Free your family.
Ecological Responsibility
Our waterproof shells are a double victory for the planet. Not only are families bypassing thousands of single-use disposable diapers, but the diaper itself actively cleans up ocean-bound plastic waste.
Botanical Absorbency
Because a baby's skin barrier is exceptionally thin and porous, what touches them matters deeply. Our inserts are woven from 100% natural plant fibres: hemp (cannabis sativa), bamboo (bambusoideae) and certified organic cotton (gossypium). Pure, breathable and straight from the earth, sculpted into a counter-contoured design that moves with their natural anatomy.
OEKO-TEX
Every single component is independently certified free from harmful levels of chemicals, heavy metals and dermatological irritants.
Global Recycled Standard
Our protective outer shells are made from authenticated post-consumer recycled textiles. The GRS tracks the entire supply chain to guarantee strict environmental processing.
Certified Organic Cotton
Cotton is one of the most chemically intensive crops in the world, with conventional cotton relying heavily on synthetic pesticides , herbicides and chemical fertilizers. By choosing certified organic cotton we ensure that the cotton next to your baby's skin is grown without these harmful chemical - purer for their skin, heathier for our soil, and kinder to the earth.
Every day, an estimated 45,000 kg of disposable diaper waste is generated in South Africa alone. That is roughly the volume of 16.5 average family homes.
Disposable diapers are estimated to take up to 500 years to break down in landfill.
Do you see the scale of this?
You are not merely buying a diaper. You are making a choice that reaches far beyond your home. A choice that reduces the burden of disposable waste on our planet, helps protect the waterways that feed our oceans and supports a future in which marine wildlife can thrive without the growing threat of plastic pollution. It is a small change in the way we care for our children, with a much wider impact on the world they will one day inherit.
Frequently asked questions
How many will i need?
Fewer than you might expect. And that's entirely intentional.
A beautifully designed cloth system should make life simpler, not create more laundry, more storage or more things to keep track of.
Unlike traditional cloth nappies, which generally require a fresh cover at every change, our shell features a beautiful, sleek, wipeable interior. This allows each shell to be used for an average of three changes before laundering. In practical terms, each of our shells delivers approximately three times the use between washes, allowing you to work with up to 67% fewer shells than a comparable traditional cover system.
Our recommendation is to begin with approximately 8 shells and 3 inserts per shell. The result is a beautifully streamlined rotation, with fresh absorbency for every change and considerably fewer shells to launder, store and manage.
An entire cloth nappy capsule, thoughtfully curated to carry your baby from birth to potty, can fit neatly and beautifully into a single drawer.
No unnecessary complexity.
How do I wash it?
It's beautifully simple. Our system fits into the laundry you're already doing, without becoming another household routine. It takes up very little space in the washing machine and dries incredibly quickly.
Store used diapers in an airy laundry basket or open dry pail.
Don't soak.
Wash every 2–3 days.
Short cold pre-wash, followed by a long main wash at 40–60°C.
Line dry or tumble dry inserts on low.
Line dry shells in the shade.
Wipe shells clean between changes and launder only when dirty.
One important thing: Never use fabric softener. It coats and clogs the fibres, compromising their absorbency.
No soaking. No special routines. Just cloth that fits effortlessly into the rhythm of your home.
Which laundry detergent is recommended?
The best cloth diaper detergents containing a good blend of surfactants (to break down oils and waste) and enzymes (to digest organic soils), while avoiding pure soaps, fabric softeners, and optical brighteners. Enzymes like protease, lipase, and amylase are essential for breaking down proteins, fats, and starches. In South Africa, the best detergents for cloth nappies are Skip Auto Washing Powder and Ariel Auto Washing Powder. Both formulas contain the strong surfactants and multi-enzyme blends needed to thoroughly break down waste and prevent ammonia buildup. Skip Auto (Washing Powder or Liquid) is widely considered the gold standard by South African cloth nappy communities (such as SACNU). The powder formula is especially effective for deep cleaning and handling varied municipal water conditions. Ariel Auto (Washing Powder) is another powerhouse mainstream choice packed with high-performing enzymes that lift tough protein and fat stains without leaving waxy residues. Skip mild "baby" and "eco" detergents, as well as traditional soaking powders like Steri-Nappi (which rely on chlorine bleach that degrades nappy elastics and PUL waterproofing). I completely respect wanting to keep your baby’s routine as clean, fragrance-free, and non-toxic as possible! Because cloth nappies deal with concentrated human waste rather than everyday dirt, they have very specific chemistry needs. Natural, plant-based washes use saponified oils (soaps) that leave a waxy film on bamboo and hemp, trapping bacteria and ammonia inside the fabric, which is the #1 cause of painful nappy rashes and leaks. To keep your baby's skin truly safe, we want a detergent with enzymes (natural proteins that break down waste) and strong rinsing agents so that zero residue (neither detergent nor bacteria) is left behind on the fabric.
Which bum creams are cloth safe?
The best cloth-nappy-safe bum creams in are petroleum-free and zinc-free balms that wash out easily without repelling moisture, with top local choices including Oh-Lief Natural Olive Bum Balm and Pure Beginnings Organic Baby Bum Cream. Standard thick barrier creams like Sudocrem or Vaseline coat fabric fibres and cause leaks unless you use a disposable liner. Traditional nappy creams are designed to create a heavy waterproof seal on skin, which transfers directly onto cloth fabric. Once fibres are clogged with cream residue, urine beads up and runs off the surface instead of soaking into the insert, leading to persistent leaks. Look for olive oil, coconut oil, sweet almond oil, jojoba oil, or baobab oil. These are made of triglycerides that emulsify easily in warm or hot water with standard laundry detergent. Shea butter, cocoa butter, and mango butter melt at body temperature and wash clean without leaving a waxy residue on inserts. Small amounts of beeswax or candelilla wax give balms a thicker texture. While wax is water-resistant at room temperature, a warm-to-hot wash cycle (40°C–60°C) softens it enough for surfactants to lift it cleanly off the fabric. Ingredients like calendula, chamomile, tea tree, and lavender calm redness and offer mild antibacterial or antifungal support without altering fabric absorbency. Should you need to use a medicated ointment, a disposable bamboo liner is recommended as a protective barrier between the cream and your nappy, helping to preserve the integrity and absorbency of it's fibres.
Will I need to buy different sizes?
No. Our system is designed to fit most babies from 3–15 kg, taking them from birth right through to potty training.
This was a fundamental design consideration. We wanted to eliminate the need for separate newborn and toddler collections, creating one system that serves your baby throughout their entire nappy-wearing years.
To achieve this, we incorporated features such as a fourth rise setting and crossover waist snaps, allowing for a smaller, more precise fit in the early months and greater adjustment as your baby grows. The design accommodates changing proportions without requiring an entirely new size at each stage. Of course, babies come in all shapes and sizes, so there may be the occasional exception where a particular fit is not ideal. However, our system is designed to accommodate the vast majority of babies across these stages.
The result is a complete cloth nappy collection that can take your baby from their very first days until they are free of nappies.
One collection. From birth to potty.
Why choose cloth diapers?
For the earth
An estimated 2.4 million kilograms of disposable nappy waste is generated in South Africa every day. A single disposable nappy can take approximately 450–500 years to decompose in landfill. Before reaching potty age, one child will have used thousands.
For your baby
A baby spends thousands of hours in close contact with their nappy. We believe the materials closest to their skin deserve particular consideration.
Disposable nappies can contain a complex combination of synthetic materials and chemical additives. Research has identified substances including formaldehyde, phthalates and volatile organic compounds in some disposable diaper brands. One South African study found formaldehyde levels exceeding the recommended OEKO-TEX® limit in half of the nappies tested.
Our approach is deliberately different. We use natural-fibre absorbent inserts, thoughtfully selected for the materials that spend the longest time against your baby's skin.
For your family
Cloth is one of the few baby essentials that continues to give back long after its initial purchase. There is a particular freedom in knowing that one of your biggest recurring expenses in babyhood is already taken care of. No weekly nappy runs. No constantly replenishing disposable supplies. No wondering whether you have enough to get through the week.
You make the investment once in a beautifully considered, reusable system that can carry your child from birth to potty, and often serve more than one child.
Everything you need, already at home.
It is not simply about spending less. It is about the peace of mind that comes with having one less thing to think about.
Journal
Fever is not the enemy
The body raises its set point to create an environment less favourable to pathogens and more favourable to immune function. When the task is complete, the system returns to baseline.
Fever is not the enemy
Fever is not the enemy
|My Store Admin
